Real numbers from real builders. What works, what doesn't, what it actually pays.
Most founders drown in dashboards. Ksenia Yudina says five numbers cut through the noise — and knowing them before a crisis hits is the whole point.
Dave Temple and Ed Henderson didn't pivot to tech or drop their farms. They just put milk-brewed coffee in a can — and built a $40K/month side hustle doing it.
What started as a low-cost, social-media-friendly side hustle is colliding with council licensing demands and a saturated market. The frosting is cracking.
Real numbers from nine builders I tracked through the year. The ones nobody talks about made the most. The ones everyone talks about made the least.
No personal brand. No LinkedIn theater. One niche, two sponsors, a list of 38,000. Here's the actual playbook.
