
Entertainment
Hollywood Creators Are Done Just Saying No to AI
The Creators Coalition on AI launched with 500+ signatories and a pointed message: this isn't a rejection of AI. It's a bid to control how it lands.
Sara Lin··5 min read
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The Creators Coalition on AI launched with 500+ signatories and a pointed message: this isn't a rejection of AI. It's a bid to control how it lands.

Hollywood's directors just locked in four more years of AI guardrails. The deal is a milestone — and the weakest of the three guild contracts on the table.

The opposition to the $110.9 billion Paramount-WBD merger isn't really about antitrust theory. It's about who gets paid to make things in Hollywood, and who doesn't.