
Football
FIFA's Hydration Breaks Are a Commercial Dressed Up as Welfare
FIFA says the mandatory breaks at World Cup 2026 are about player welfare. Fans watching Fox cut to a full-screen ad mid-match aren't buying it.
Ade Boateng··5 min read
3 results for "fifa"

FIFA says the mandatory breaks at World Cup 2026 are about player welfare. Fans watching Fox cut to a full-screen ad mid-match aren't buying it.

A Katy Perry-fronted ceremony and a 4-1 opener don't make the USMNT a football power. They just raise the price of the next loss.

Messi will captain Argentina at a sixth World Cup, and football's quiet rule about when greatness expires just got rewritten in front of everyone.