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2 results for "apple watch"

Person interacting with a smartwatch, showing a fitness application on the screen.

The Apple Watch Series 12 and Ultra 4 Are a Health Bet, Not an Upgrade

Apple's new watches are the biggest health hardware jump in years. That doesn't mean you need one — and the Ultra 4 in particular is a hard sell.

Jordan Reeves·Sep 17, 2026·5 min read

A smartphone displaying an ecommerce site with a credit card, set on a wooden surface, depicting online shopping.

Apple's New Math: You Pay More, Then You Pay Monthly

Apple's September event wasn't about hardware. It was about teaching you to accept a $5 monthly fee for a feature that used to be called 'a feature.'

Jordan Reeves·Sep 11, 2026·4 min read