Side Hustles & Money
Kwame Asante writes about how people make money on the internet, and how much of it is real. He spent five years running a content site that sold for low six figures and writes from inside the game, not above it. He has a soft spot for SEO arbitrage, a hard spot for crypto influencers, and has personally lost enough to MLMs that he can spot one from the URL. Based in Accra. Posts his P&L when he ships something.
Real numbers from nine builders I tracked through the year. The ones nobody talks about made the most. The ones everyone talks about made the least.
No personal brand. No LinkedIn theater. One niche, two sponsors, a list of 38,000. Here's the actual playbook.