Side Hustles & Money
Kwame Asante writes about how people make money on the internet, and how much of it is real. He spent five years running a content site that sold for low six figures and writes from inside the game, not above it. He has a soft spot for SEO arbitrage, a hard spot for crypto influencers, and has personally lost enough to MLMs that he can spot one from the URL. Based in Accra. Posts his P&L when he ships something.
David Ganek bet his retirement savings on AI-powered digital athletes. What he built reveals how niche markets and unconventional capital can outrun conventional wisdom.
Dave Temple and Ed Henderson didn't pivot to tech or drop their farms. They just put milk-brewed coffee in a can — and built a $40K/month side hustle doing it.
What started as a low-cost, social-media-friendly side hustle is colliding with council licensing demands and a saturated market. The frosting is cracking.
Real numbers from nine builders I tracked through the year. The ones nobody talks about made the most. The ones everyone talks about made the least.
No personal brand. No LinkedIn theater. One niche, two sponsors, a list of 38,000. Here's the actual playbook.